The other guy blinked : how Pepsi won the cola wars / by Roger Enrico and Jesse Kornbluth.

Bibliographic Details
Main Author:	Enrico, Roger
Language:	English
Published:	New York : Bantam, 1986.
Subjects:	Pepsi-Cola Company. Coca-Cola Company. Soft drink industry > United States.
Physical Description:	viii, 280 pages ; 24 cm
Format:	Book

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