APA (7th ed.) Citation

McCarthy, E. J., Grashof, J. F., & Brogowicz, A. A. (1984). Readings and cases in basic marketing (Fourth edition.). R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, John F. Grashof, and Andrew A. Brogowicz. Readings and Cases in Basic Marketing. Fourth edition. Homewood, Ill.: R.D. Irwin, 1984.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Readings and Cases in Basic Marketing. Fourth edition. R.D. Irwin, 1984.