Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Bibliographic Details
Other Authors:	McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A.
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1984.
Edition:	Fourth edition.
Series:	Irwin series in marketing.
Subjects:	Marketing. Marketing > Case studies.
Genre:	Case studies.
Physical Description:	xiii, 387 pages : illustrations ; 25 cm.
Format:	Book

Description
Note:	Revised edition of: Readings in basic marketing. 3rd edition 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-title page.
Call Number:	HF5415 .R334 1984
Bibliography Note:	Includes bibliographies.
ISBN:	0256031312 (pbk.)