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OCoLC |
| 005 |
20220616045141.0 |
| 008 |
841004s1984 ilua b 000 0 eng |
| 010 |
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|a 83082969
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|a 0256031312 (pbk.)
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|a (OCoLC)10713344
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|a 658.8
|2 19
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| 090 |
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|a HF5415 .R334 1984
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| 245 |
0 |
0 |
|a Readings and cases in basic marketing /
|c edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
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| 250 |
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|a Fourth edition.
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| 260 |
|
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|a Homewood, Ill. :
|b R.D. Irwin,
|c 1984.
|
| 300 |
|
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|a xiii, 387 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a The Irwin series in marketing
|
| 500 |
|
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|a Revised edition of: Readings in basic marketing. 3rd edition 1981.
|
| 500 |
|
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|a "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-title page.
|
| 504 |
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|a Includes bibliographies.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
0 |
|a Marketing
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107423
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|0 http://id.loc.gov/authorities/names/n79076013
|
| 700 |
1 |
|
|a Grashof, John F.
|0 http://id.loc.gov/authorities/names/n81119420
|
| 700 |
1 |
|
|a Brogowicz, Andrew A.
|0 http://id.loc.gov/authorities/names/n79076136
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome).
|t Basic marketing.
|0 http://id.loc.gov/authorities/names/n79076013
|
| 730 |
0 |
|
|a Readings in basic marketing.
|
| 740 |
0 |
|
|a Basic marketing.
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
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|
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|s 28a5c92f-e6d2-5596-ac44-cc424856599a
|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415 .R334 1984
|h Library of Congress classification
|i Printed Material
|m 31293001340276
|n 1
|
