Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Bibliographic Details
Other Authors:	McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A.
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1984.
Edition:	Fourth edition.
Series:	Irwin series in marketing.
Subjects:	Marketing. Marketing > Case studies.
Genre:	Case studies.
Physical Description:	xiii, 387 pages : illustrations ; 25 cm.
Format:	Book

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