Marketing management : a strategic planning approach / Victor P. Buell.

Bibliographic Details

Uniform Title:	McGraw-Hill series in marketing.
Main Author:	Buell, Victor P.
Language:	English
Published:	New York : McGraw-Hill, [1984], ©1984.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing > Management.
Physical Description:	xxi, 682 pages : illustrations ; 25 cm.
Format:	Book