Marketing management : a strategic planning approach / Victor P. Buell.

Bibliographic Details
Uniform Title:McGraw-Hill series in marketing.
Main Author: Buell, Victor P.
Language:English
Published: New York : McGraw-Hill, [1984], ©1984.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Physical Description:xxi, 682 pages : illustrations ; 25 cm.
Format: Book

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