Strategic marketing and management / edited by Howard Thomas and David Gardner.

Bibliographic Details
Corporate Authors:	American Marketing Association. Marketing Education Division University of Illinois at Urbana-Champaign. Department of Business Administration
Other Authors:	Thomas, H. (Howard) Gardner, David Morgan, 1936-
Language:	English
Published:	Chichester [West Sussex] ; New York : Wiley, [1985], ©1985.
Subjects:	Marketing > Congresses. Marketing > Management > Congresses.
Genre:	Congresses.
Physical Description:	ix, 509 pages : illustrations ; 24 cm
Format:	Book

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