Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Other Authors: Perreault, William D., Jr
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1984.
Edition:Eighth edition.
Series:Irwin series in marketing.
Subjects:
Marketing > Management.
Physical Description:xvii, 841 pages : illustrations ; 25 cm.
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HF5415.13 .M3 1984
HF5415.13 .M3 1984 (Copy #4) Available Get this