APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1984). Basic marketing: A managerial approach (Eighth edition.). R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Basic Marketing: A Managerial Approach. Eighth edition. Homewood, Ill.: R.D. Irwin, 1984.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Basic Marketing: A Managerial Approach. Eighth edition. R.D. Irwin, 1984.