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830812s1984 ilua b 001 0 eng |
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|a (OCoLC)10522377
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|a 658.8
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|a HF5415.13 .M3 1984
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| 100 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|0 http://id.loc.gov/authorities/names/n79076013
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a managerial approach /
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
|
|
|a Eighth edition.
|
| 260 |
|
|
|a Homewood, Ill. :
|b R.D. Irwin,
|c 1984.
|
| 300 |
|
|
|a xvii, 841 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 700 |
1 |
|
|a Perreault, William D.,
|c Jr.
|0 http://id.loc.gov/authorities/names/n84017809
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
| 907 |
|
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|y .b12717770
|b 190426
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|i 4
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|i 4c952a02-9749-58f5-8114-3195e6c7ee56
|s a957fb9b-f511-5ff5-a918-6c7804b290fd
|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .M3 1984
|h Library of Congress classification
|i Printed Material
|m 31293005259217
|n 4
|
