Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Main Author: | McCarthy, E. Jerome (Edmund Jerome) |
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Other Authors: | Perreault, William D., Jr |
Language: | English |
Published: |
Homewood, Ill. :
R.D. Irwin,
1984.
|
Edition: | Eighth edition. |
Series: | Irwin series in marketing.
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Subjects: | |
Physical Description: | xvii, 841 pages : illustrations ; 25 cm. |
Format: | Book |