Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Perreault, William D., Jr
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1984.
Edition:	Eighth edition.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management.
Physical Description:	xvii, 841 pages : illustrations ; 25 cm.
Format:	Book

Basic marketing : a managerial approach

Authors: McCarthy, E. Jerome (Edmund Jerome)
Published: R.D. Irwin, 1981

Physical Description: xix, 762 pages : illustrations ; 25 cm

Book

Authors: McCarthy, E. Jerome (Edmund Jerome)
Published: R. D. Irwin, 1978

Physical Description: xix, 767 pages : illustrations ; 24 cm

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Authors: McCarthy, E. Jerome (Edmund Jerome)
Published: R. D. Irwin, 1968

Physical Description: xxvi, 755 pages : illustrations, maps ; 24 cm

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Authors: McCarthy, E. Jerome (Edmund Jerome)
Published: R.D. Irwin, 1964

Physical Description: xviii, 978 pages : illustrations, maps ; 24 cm

Book

Authors: McCarthy, E. Jerome (Edmund Jerome)
Published: R.D. Irwin, 1960

Physical Description: 770 pages : illustrations ; 24 cm

Book