E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future, Can Research Contribute?" / arranged in co-operation with the A.M.A. (American Marketing Association) San Francisco Chapter, the J.M.R.A. (Japan Marketing Research Association), the J.M.A. (Japan Marketing Association) : San Francisco (U.S.A.), 17th-20th April 1983. Supplement.

Bibliographic Details
Corporate Authors:	E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future--Can Research Contribute?" San Francisco, Calif. American Marketing Association. San Francisco Chapter Japan Marketing Research Association Japan Marketing Association
Language:	English
Published:	Amsterdam, The Netherlands : San Francisco : ESOMAR ; American Marketing Association, [1983]
Subjects:	Marketing > Decision making > Congresses. Business planning > Congresses.
Genre:	Congresses.
Physical Description:	v, 131 pages : illustrations ; 23 cm
Format:	Conference Proceeding Book

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