The frontiers of marketing thought and science / edited by Frank M. Bass.

Bibliographic Details
Corporate Authors:	American Marketing Association American Marketing Association. December Conference
Other Authors:	Bass, Frank M. (Frank Myron), 1926-2006
Language:	English
Published:	Chicago : American Marketing Association, [1958?]
Subjects:	Marketing.
Physical Description:	xviii, 336 pages
Format:	Book

Description
Note:	"Papers presented at the December 1957 Teachers' Conference of the American Marketing Association held in Philadelphia."
Call Number:	HF5415 .A5783 1957
Action Note:	copy2 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM