The frontiers of marketing thought and science / edited by Frank M. Bass.
Corporate Authors: |
American Marketing Association American Marketing Association. December Conference |
---|---|
Other Authors: | Bass, Frank M. (Frank Myron), 1926-2006 |
Language: | English |
Published: |
Chicago :
American Marketing Association,
[1958?]
|
Subjects: | |
Physical Description: | xviii, 336 pages |
Format: | Book |