The frontiers of marketing thought and science / edited by Frank M. Bass.

Bibliographic Details
Corporate Authors:	American Marketing Association American Marketing Association. December Conference
Other Authors:	Bass, Frank M. (Frank Myron), 1926-2006
Language:	English
Published:	Chicago : American Marketing Association, [1958?]
Subjects:	Marketing.
Physical Description:	xviii, 336 pages
Format:	Book

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