The measurement and control of the visual efficiency of advertisements / Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.
| Corporate Authors: | |
|---|---|
| Language: | English |
| Published: |
[New York] :
[Advertising Research Foundation],
1962.
|
| Series: | An Advertising Research Foundation report
|
| Subjects: | |
| Physical Description: | 95 pages : illustrations ; 28 cm. |
| Format: | Book |
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