Advertising / [by] Kenneth A. Longman. Under the general editorship of William F. Massy.

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Bibliographic Details
Main Author: Longman, Kenneth A.
Language:English
Published: New York : Harcourt Brace Jovanovich, [1971]
Series:Harbrace series in business and economics.
Subjects:
Advertising.
Physical Description:xxi, 425 pages : illustrations ; 24 cm.
Format: Book

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