Marketing planning and competitive strategy / [by] Eugene J. Kelley.

Bibliographic Details

Main Author:	Kelley, Eugene J.
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Series:	Prentice-Hall foundations of marketing series.
Subjects:	Marketing > Management.
Physical Description:	xi, 132 pages : illustrations ; 23 cm.
Format:	Book