Marketing planning and competitive strategy / [by] Eugene J. Kelley.

Bibliographic Details
Main Author: Kelley, Eugene J.
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Series:Prentice-Hall foundations of marketing series.
Subjects:
Physical Description:xi, 132 pages : illustrations ; 23 cm.
Format: Book

MARC

LEADER 00000cam a2200000 4500
001 in00000424317
003 OCoLC
005 20220616062524.0
008 711216s1972 njua b 001 0 eng
010 |a  70170039  
020 |a 0135583047 
035 |a (OCoLC)216642 
040 |a DLC  |c DLC  |d m.c.  |d EEM  |d UtOrBLW 
049 |a EEMB  |c 1  |a EEMR  |c 2 
082 0 |a 658.8 
090 |a HF5415.13 .K43 
100 1 |a Kelley, Eugene J.  |0 http://id.loc.gov/authorities/names/n50048126 
245 1 0 |a Marketing planning and competitive strategy /  |c [by] Eugene J. Kelley. 
260 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c [1972] 
300 |a xi, 132 pages :  |b illustrations ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Prentice-Hall foundations of marketing series 
504 |a Includes bibliographical references. 
599 |a Recon11. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
830 0 |a Prentice-Hall foundations of marketing series.  |0 http://id.loc.gov/authorities/names/nr96027652 
907 |y .b13461114  |b 211113  |c 980609 
998 |a bu  |a rs  |b 980604  |c m  |d a   |e -  |f eng  |g nju  |h 0  |i 6 
935 |a ABN2116 
999 f f |i 460ba916-d3ed-541b-ae7e-15db237de3b1  |s 3f9a7d1e-0df1-5910-80cd-4b37e06da8ab  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.13 .K43  |h Library of Congress classification  |i Printed Material  |m 31293005134048  |n 1 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Remote Storage  |d MSU Remote Storage  |t 0  |e HF5415.13 .K43  |h Library of Congress classification  |i Printed Material  |m 31293200456865  |n 2