Basic marketing : a managerial approach / [by] E. Jerome McCarthy.

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1964.
Edition:Revised edition.
Subjects:
Marketing.
Physical Description:xviii, 978 pages : illustrations, maps ; 24 cm
Format: Book
Description
Call Number:HF5415.13 .M3 1964
Bibliography Note:Bibliographical footnotes.