Basic marketing : a managerial approach / [by] E. Jerome McCarthy.

Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1964.
Edition:Revised edition.
Subjects:
Physical Description:xviii, 978 pages : illustrations, maps ; 24 cm
Format: Book

MARC

LEADER 00000nam a2200000 4500
001 in00000428299
003 OCoLC
005 20220616062910.0
008 720215s1964 iluab b 001 0 eng d
010 |a  64014785  
035 |a (OCoLC)242331 
040 |c WSU  |d EEM  |d UtOrBLW 
049 |a EEMU  |c 1,4-5  |a EEMR  |c 8  |a EEMB  |c 12,21 
090 |a HF5415.13  |b .M3 1964 
100 1 |a McCarthy, E. Jerome  |q (Edmund Jerome)  |0 http://id.loc.gov/authorities/names/n79076013 
245 1 0 |a Basic marketing :  |b a managerial approach /  |c [by] E. Jerome McCarthy. 
250 |a Revised edition. 
260 |a Homewood, Ill. :  |b R.D. Irwin,  |c 1964. 
300 |a xviii, 978 pages :  |b illustrations, maps ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Bibliographical footnotes. 
650 0 |a Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85081333 
907 |y .b13505543  |b 220411  |c 980609 
998 |a mn  |b 980604  |c m  |d a   |e -  |f eng  |g ilu  |h 0  |i 6 
935 |a ABN6806 
999 f f |i 559d9744-5970-5834-a868-b81460db7bb7  |s 8409bacd-4919-5ad7-82b1-50302fe9fb16  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e HF5415.13 .M3 1964  |h Library of Congress classification  |i Printed Material  |m 31293000062905  |n 8 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e HF5415.13 .M3 1964  |h Library of Congress classification  |i Printed Material  |m 31293400051516  |n 4