Basic marketing : a managerial approach / [by] E. Jerome McCarthy.
Main Author: | McCarthy, E. Jerome (Edmund Jerome) |
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Language: | English |
Published: |
Homewood, Ill. :
R.D. Irwin,
1964.
|
Edition: | Revised edition. |
Subjects: | |
Physical Description: | xviii, 978 pages : illustrations, maps ; 24 cm |
Format: | Book |