APA (7th ed.) Citation

McCarthy, E. J. (1960). Basic marketing, a managerial approach. R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing, a Managerial Approach. Homewood, Ill.: R.D. Irwin, 1960.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing, a Managerial Approach. R.D. Irwin, 1960.