Basic marketing, a managerial approach.

Basic marketing : a managerial approach
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1978)

Computer-aided problems to accompany Basic marketing
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1987)

A managerial introduction to marketing
by: Staudt, Thomas A.
Published: (1976)

Managerial applications of multivariate analysis in marketing
by: Myers, James H.
Published: (2003)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D., Jr
Published: (2014)

Managerial aspects of market structure analysis and market maps
by: Pessemier, Edgar A., 1922-
Published: (1979)

Basic marketing
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1983)

Essentials of marketing : a global-managerial approach
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1994)

Managerial identification of competitors
by: Clark, Bruce H., 1958-
Published: (1998)

The rhetoric and reality of marketing : an international managerial approach
Published: (2003)

Basic marketing research : applications to contemporary issues
by: Malhotra, Naresh K.
Published: (2002)

Basic concepts in marketing management
Published: (1975)

Market orientation : the construct, research propositions, and managerial implications
by: Kohli, Ajay K. (Ajay Kumar)
Published: (1990)

Marketing management : a planning approach
by: Hughes, G. David (George David)
Published: (1978)

Basic industrial marketing research ; based on lectures and discussion at a three-day seminar organised jointly by University of Stratchlyde and the Industrial Marketing Research Association, Baird Hall, Glasgow, 6th-8th September 1966
Published: (1967)

The marketing research process ; a managerial approach to purchasing relevant information for decision making
by: Cox, Keith Kohn
Published: (1972)

Marketing management : a relationship approach
by: Hollensen, Svend
Published: (2003)

Marketing strategies : new approaches, new techniques
Published: (1995)

Seminar on Basic Marketing Problems of our Traders.
Published: (1966)

Marketing research : an applied approach
by: Kinnear, Thomas C., 1943-
Published: (1987)

Marketing research : an applied approach
by: Kinnear, Thomas C., 1943-
Published: (1983)

Industrial market segmentation : a nested approach
by: Bonoma, Thomas V.
Published: (1983)

Marketing research : a management information approach
by: Bellenger, Danny N., 1946-
Published: (1978)

A nonparametric approach to perceptions-based market segmentation : foundations
by: Mazanec, Josef A.
Published: (2000)

A nonparametric approach to perceptions-based market segmentation : applications
by: Buchta, Christian
Published: (2000)

Marketing channel management : a customer-centric approach
by: Venugopal, Pingali, 1958-
Published: (2001)

Understanding marketing : a study guide to accompany marketing: an integrated approach
by: McDaniel, Carl, Jr., 1941-
Published: (1979)

Strategic marketing management : a means-end approach
by: Parry, Mark E. (Mark Edward), 1957-
Published: (2002)

Marketing accountability : how to measure marketing effectiveness
by: McDonald, Malcolm
Published: (2009)

Marketing management
by: McIntosh, Robert W. (Robert Woodrow), 1917-2013
Published: (1972)

Competitive marketing : a strategic approach
by: O'Shaughnessy, John, 1927-2023
Published: (1984)

Marketing management : a strategic approach
by: Boyd, Harper W.
Published: (1990)

The marketing research handbook : a decision-oriented approach
by: Ruddick, Morris E.
Published: (1983)

Marketing for managers
by: Webster, Frederick E.
Published: (1974)

The Marketing planner
by: McDonald, Malcolm
Published: (1992)

Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (1999)