McCarthy, E. J. (1968). Basic marketing: A managerial approach (Third edition.). R. D. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Third edition. Homewood, Ill.: R. D. Irwin, 1968.
MLA (9th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Third edition. R. D. Irwin, 1968.
Warning: These citations may not always be 100% accurate.