Advertising management ; selected readings / edited by Harper W. Boyd, Jr. [and] Joseph W. Newman.

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Newman, Joseph W.
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1965.
Subjects:
Advertising.
Advertising > Research.
Physical Description:xi, 569 pages : illustrations ; 24 cm
Format: Book

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