National advertising in newspapers / [by] Neil H. Borden ... Malcolm D. Taylor ... [and] Howard T. Hovde ...

Bibliographic Details

Main Author:	Borden, Neil H. (Neil Hopper), 1895-1980
Other Authors:	Taylor, Malcolm Dean, 1894- Hovde, Howard Thorne 1899-
Language:	English
Published:	Cambridge : Harvard University Press, 1946.
Subjects:	Advertising, Newspaper. American newspapers.
Physical Description:	xiv, 486 pages including tables, diagrams ; 22 cm
Format:	Book