Guidelines to selecting media for bank advertising / [by] Lawrence Edward March and H. Stuart Hayes.

Bibliographic Details

Main Authors:	March, Lawrence Edward, Hayes, H. Stuart (Author)
Corporate Author:	Bank Marketing Association (U.S.)
Language:	English
Published:	Chicago : Bank Marketing Association, 1971.
Series:	A Bank Marketing Association research publication
Subjects:	Advertising > Banks and banking.
Physical Description:	39 pages ; 28 cm.
Format:	Book