APA (7th ed.) Citation

March, L. E., & Hayes, H. S. (1971). Guidelines to selecting media for bank advertising. Bank Marketing Association.

Chicago Style (17th ed.) Citation

March, Lawrence Edward, and H. Stuart Hayes. Guidelines to Selecting Media for Bank Advertising. Chicago: Bank Marketing Association, 1971.

MLA (9th ed.) Citation

March, Lawrence Edward, and H. Stuart Hayes. Guidelines to Selecting Media for Bank Advertising. Bank Marketing Association, 1971.