Guidelines to selecting media for bank advertising / [by] Lawrence Edward March and H. Stuart Hayes.

Bibliographic Details
Main Authors: March, Lawrence Edward
Hayes, H. Stuart (Author)
Corporate Author: Bank Marketing Association (U.S.)
Language:English
Published: Chicago : Bank Marketing Association, 1971.
Series:A Bank Marketing Association research publication
Subjects:
Physical Description:39 pages ; 28 cm.
Format: Book

MARC

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100 1 |a March, Lawrence Edward. 
245 1 0 |a Guidelines to selecting media for bank advertising /  |c [by] Lawrence Edward March and H. Stuart Hayes. 
260 |a Chicago :  |b Bank Marketing Association,  |c 1971. 
300 |a 39 pages ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
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490 0 |a A Bank Marketing Association research publication 
504 |a Includes bibliographical references. 
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650 0 |a Advertising  |x Banks and banking.  |0 http://id.loc.gov/authorities/subjects/sh85001094 
650 7 |a Advertising  |x Banks and banking.  |2 fast  |0 (OCoLC)fst00797538 
700 1 |a Hayes, H. Stuart,  |e author. 
710 2 |a Bank Marketing Association (U.S.)  |0 http://id.loc.gov/authorities/names/n81129913 
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