Guidelines to selecting media for bank advertising / [by] Lawrence Edward March and H. Stuart Hayes.

Bibliographic Details
Main Authors: March, Lawrence Edward
Hayes, H. Stuart (Author)
Corporate Author: Bank Marketing Association (U.S.)
Language:English
Published: Chicago : Bank Marketing Association, 1971.
Series:A Bank Marketing Association research publication
Subjects:
Advertising > Banks and banking.
Physical Description:39 pages ; 28 cm.
Format: Book

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