Making TV pay off : a retailer's guide to television advertising / by Howard P. Abrahams.

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Bibliographic Details
Main Author: Abrahams, Howard P.
Language:English
Published: New York : Fairchild Publications, [1975], ©1975.
Subjects:
Television advertising.
Advertising > Television industry.
Sales promotion.
Physical Description:143 pages : illustrations ; 28 cm
Format: Book

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