Brand strategy in United States food marketing : Perspective on food manufacturers' and distributors' brands in the United States / by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

Bibliographic Details
Main Author: Applebaum, William, 1906-
Corporate Author: Institute of International Commerce
Other Authors: Goldberg, Ray Allan, 1926-
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
Physical Description:vii, 86 pages : illustrations ; 21 cm
Format: Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.