Brand strategy in United States food marketing : Perspective on food manufacturers' and distributors' brands in the United States / by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.
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| Language: | English |
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Boston :
Division of Research, Graduate School of Business Administration, Harvard University,
1967.
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| Physical Description: | vii, 86 pages : illustrations ; 21 cm |
| Format: | Book |
| Note: | "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966." |
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| Call Number: | HF6201.G72 U45 |
| Bibliography Note: | Bibliographical footnotes. |