Brand strategy in United States food marketing : Perspective on food manufacturers' and distributors' brands in the United States / by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

Bibliographic Details
Main Author: Applebaum, William, 1906-
Corporate Author: Institute of International Commerce
Other Authors: Goldberg, Ray Allan, 1926-
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
Physical Description:vii, 86 pages : illustrations ; 21 cm
Format: Book

MARC

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260 |a Boston :  |b Division of Research, Graduate School of Business Administration, Harvard University,  |c 1967. 
300 |a vii, 86 pages :  |b illustrations ;  |c 21 cm 
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500 |a "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966." 
504 |a Bibliographical footnotes. 
599 |a Recon18. 
650 0 |a Grocery trade  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008105427 
650 0 |a Chain stores  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2009118731 
650 0 |a Brand name products  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2007102132 
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