Brand strategy in United States food marketing : Perspective on food manufacturers' and distributors' brands in the United States / by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

Bibliographic Details
Main Author: Applebaum, William, 1906-
Corporate Author: Institute of International Commerce
Other Authors: Goldberg, Ray Allan, 1926-
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
Grocery trade > United States.
Chain stores > United States.
Brand name products > United States.
Physical Description:vii, 86 pages : illustrations ; 21 cm
Format: Book

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