Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage / Edited by Hugh W. Sargent.

Bibliographic Details
Other Authors: Sandage, C. H. (Charles Harold), 1902-1998
Sargent, Hugh Williams, 1914-1983
Language:English
Published: Palo Alto, Calif. : Pacific Books, [1972]
Subjects:
Advertising.
Advertising > Research.
Advertising > Study and teaching.
Physical Description:191 pages : portrait ; 24 cm
Format: Book
Description
Note:Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968."."
Call Number:HF5821 .F74
Bibliography Note:Includes bibliographical references.
ISBN:0870151924