Criteria to assist users of marketing research / [Prepared by Joseph C. Bevis, chairman, assisted by members of the American Marketing Association Committee on Marketing Research Standards.

Bibliographic Details
Corporate Author: American Marketing Association. Committee on Marketing Research Standards
Other Authors: Bevis, Joseph C., 1910-1990
Language:English
Published: Chicago] : American Marketing Association, [1962], ©1962.
Subjects:
Physical Description:21 pages ; 23 cm
Format: Book

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