Measuring payout ; an annotated bibliography on the dollar effectiveness of advertising.

Bibliographic Details
Corporate Author:	Advertising Research Foundation
Language:	English
Published:	New York, [1973], ©1973.
Series:	Advertising Research Foundation. Bibliography series
Subjects:	Advertising Research Foundation. Advertising > Research > Bibliography.
Genre:	Bibliography.
Physical Description:	39 pages ; 28 cm.
Format:	Book

Description
Call Number:	Z7164.C81 A32