Measuring payout ; an annotated bibliography on the dollar effectiveness of advertising.
| Corporate Author: | |
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| Language: | English |
| Published: |
New York,
[1973], ©1973.
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| Series: | Advertising Research Foundation. Bibliography series
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| Subjects: | |
| Genre: | |
| Physical Description: | 39 pages ; 28 cm. |
| Format: | Book |
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