The value of retail exchange services-- : a measure of market performance / by Victor Cook, Rolando Polli and Susan Douglas.

Bibliographic Details
Main Author:	Cook, Victor J.
Other Authors:	Polli, Rolando Douglas, Susan
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Marketing Science Institute. Working paper
Subjects:	Marketing research. Retail trade > Research.
Physical Description:	32 pages ; 28 cm.
Format:	Book

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