Buyer/consumer information processing ; [papers of a workshop] / Edited by G. David Hughes and Michael L. Ray.

Bibliographic Details
Corporate Authors:	Association for Consumer Research (U.S.) American Marketing Association
Other Authors:	Hughes, G. David (George David) Ray, Michael L.
Language:	English
Published:	Chapel Hill : University of North Carolina Press, [1974]
Subjects:	Consumers. Consumers > Mathematical models. Motivation research (Marketing)
Physical Description:	425 pages : illustrations ; 24 cm
Format:	Book

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