Mass persuasion ; the social psychology of a war bond drive / by Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis.

Bibliographic Details
Main Author: Merton, Robert King, 1910-2003
Other Authors: Lowenthal, Marjorie Fiske
Curtis, Alberta
Language:English
Published: New York ; London : Harper & brothers, [1946]
Series:Publications of the Bureau of Applied Social Research, Columbia University
Subjects:
Bonds > United States.
World War, 1939-1945 > Finance > United States.
Publicity.
Smith, Kate, > 1907-1986.
Physical Description:xiii, 1 unnumbered page, 210 pages : diagrams ; 22 cm.
Format: Book

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