Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy (Second edition.). Macmillan.
Chicago Style (17th ed.) CitationWeilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. Second edition. New York: Macmillan, 1975.
MLA (9th ed.) CitationWeilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. Second edition. Macmillan, 1975.
Warning: These citations may not always be 100% accurate.