Marketing management cases ; planning and executing marketing strategy / [by] William M. Weilbacher.

Bibliographic Details
Main Author:	Weilbacher, William M.
Language:	English
Published:	New York : Macmillan, [1975]
Edition:	Second edition.
Subjects:	Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xii, 387 pages : illustrations ; 24 cm
Format:	Book

Description
Call Number:	HF5415.13 .W38 1975
ISBN:	0024250805