Marketing management cases ; planning and executing marketing strategy / [by] William M. Weilbacher.

Bibliographic Details
Main Author: Weilbacher, William M.
Language:English
Published: New York : Macmillan, [1975]
Edition:Second edition.
Subjects:
Genre:
Physical Description:xii, 387 pages : illustrations ; 24 cm
Format: Book

MARC

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