APA (7th ed.) Citation

Franks, R. (1982). What's in a nickname?: Exploring the jungle of college athletic mascots. Ray Franks Pub. Ranch.

Chicago Style (17th ed.) Citation

Franks, Ray. What's in a Nickname?: Exploring the Jungle of College Athletic Mascots. Amarillo, Tex.: Ray Franks Pub. Ranch, 1982.

MLA (9th ed.) Citation

Franks, Ray. What's in a Nickname?: Exploring the Jungle of College Athletic Mascots. Ray Franks Pub. Ranch, 1982.