Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Language:English
Published: New York : Wiley, [1983], ©1983.
Edition:Third edition.
Series:Wiley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Genre:
Case studies.
Physical Description:xiii, 821 pages : illustrations ; 24 cm.
Format: Book
Description
Call Number:HF5415.13 .D32 1983
Bibliography Note:Includes bibliographical references and indexes.
ISBN:0471098477 :
ISSN:0273-2955